We KNOW it was grind to write, approve, and publish. And now that it’s done, the last thing you need to do is...nothing.
Maybe all you want to do slap a link on your sidebar or in your newsletter that says. “Download our new whitepaper…” But that's NOT the way to build an engaged list of prospects, especially if your product or solution is complex and has a long sales cycle.
Mintedleaf will create everything you need to actually launch AND promote your whitepaper on your website.
1. Teaser article
An enticing, high interest teaser article (around 500 words), that positions your whitepaper as essential research for whatever solution your prospects need.
2. Landing page
An engaging landing page with the email optin for the whitepaper download.
A video presentation of your funnel, a checklist for optimizing your funnel in 2 to 3 months, and KPIs to track funnel performance.
3. Email sequence
A 5-part email sequence that moves your prospect towards the next action you want them take. You may want them reach out for a 15-min discovery call, or sign up for a technical webinar with one of your sales engineers.
How does this work?
STEP 1 Once you pay for your lead gen funnel, I'll email you a form to complete.
I'll be asking for:
STEP 2 I get to work (so you don’t have to). In fact, you can get back to the million other things on your plate. This service is specifically designed as “done-for-you”. So that means you provide me with the source content materials, I provide you with finished copy. (This isn’t a custom project that requires a kickoff meeting and research and review processes.)
STEP 3 In three business days I send you the funnel, along with a video presentation of the copy and principles behind it.
STEP 4 You upload the teaser article and landing page to your website and/or landing page platform. And, add the five-part email sequence to your email provider.
Do you implement my funnel
This done-for-you service is for planning and writing your funnel, not implementing it.
So, for all the pieces to work together you must have a website, a landing page service (such as Leadpages or Unbounce), and an email service provider.
I provide you with the Word files or Google docs (whichever you prefer). You then take those files and upload them to the appropriate platform.
How long does it take?
I'll ask you to provide everything I need to deliver your funnel in 3 business days.
Leanne Tremblay (Mintedleaf Story Studio) is an experienced, senior documentation specialist and content strategist who has worked for enterprise technology companies of all sizes. From user docs to online help centers, blog posts, datasheets, collateral, and (yes), whitepapers, she's got the the writing chops to "get" the techncial side of your marketing vision.